Bluebird
Self Storage

case study

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Brand Navigations

Branding matters for brick & mortar businesses, especially when your client’s journey is largely self-guided. 

For Bluebird Self Storage, the challenge was to deliver a branded experience that provided wayfinding guidance for their 3-story, 22,000SF facility in Greenfield, NH—which also functions as the company’s new corporate headquarters. 

project details

Client: Bluebird Storage
Task: Facility-wide Branding

Execution: Brand Management, Wayfinding

“We’re more than just your average self-storage brand,” says Jeff Doyle, Sales and Marketing Manager. “It’s not an anonymous building; you’re with us, and we take that very seriously.”

Needs

  • Consistent branding from the lobby to the corporate offices and into the storage spaces

  • Branded wayfinding guidance throughout the facility, including loading bays, unit blocks, corridors, and stairwells

  • Interior branding for the 2nd floor corporate headquarters, which features a floor of office suites, three conference rooms, and a full gym

solutions

Lobby

Sporting a floor-to-ceiling glass wall, the sun-soaked lobby is trimmed with a cut-letter 3mm PVC logo mounted directly on the wall above the reception desk.

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Slatwall

To support the lobby’s retail supply section, Northeast Color added brand accents to the slat wall display with direct print graphics.

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Storage Unit Decals

Within the storage facility itself, Northeast Color devised a system of corner-bent wayfinding decals that orient the visitor in the maze of storage units.

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Bay Branding

A balance of form and function, stylized wayfinding signage turns otherwise blank spaces into branded landmarks that ground and direct the client experience.

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Corporate Lobby & Conference Rooms

Bluebird’s 2nd floor corporate reception area was outfitted with an ACM Logo, complemented by a 2’ x 4’ word cloud, direct printed on a ¼” acrylic panel.

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Locker Rooms

In keeping with the brushed aluminum theme, Northeast Color created a series of unique direct print ACM panels for both the conference and locker rooms.

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