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Zack Fishman discusses "Value Engineering" on this episode of "Modrn Business."

We’re honored to join Zack Fishman, CFE and our friend (and client) MARYELLEN TORRES, Chief Branding Officer for FYZICAL Therapy & Balance Centers on the latest episode of MODRN BUSINESS!

With a special focus on the Franchisor/Supplier dynamic, we discuss how the onboarding process presents an opportunity to really understand a client’s brand and pain-points, which not only translates into a series of cost saving solutions, but also sets the foundation for a relationship built on trust.

Plus, Maryellen’s keen insights on franchise branding will have you scrambling for your notepad!

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